14 Techniques to Build Quality Backlinks to Increase Ranking and Get Traffic


link-building




Link building  is a way to get backlinks from other websites to your website.





If you want to get a lot of visitors, then you must occupy the top position in the search results. In order to get a good ranking, you need a backlink.





This is because backlinks are one of the main factors in SEO.





But it's not that easy ...





At present Google (and other search engines) are becoming very strict in backlink selection.





So not all backlinks can have a positive effect on your website.





Backlinks that are obtained carelessly will not provide positive benefits, even in the long run can be dangerous.





Remember these 2 concepts:





Natural and quality .





These two factors will determine the effect of the backlink foundation that you build. To get a backlink like this you need special techniques.





This technique is what you will learn now.





Major changes in link building





I understand, you definitely want to immediately learn the technique of link building so you can get as many links as possible.





…Wait a minute.





You have to read the concept if you don't want your website traffic as shown below:





Google-Penalty




This website has a penalty from Google. That's why the number of visitors dropped dramatically.





The reason: backlinks .





The backlink can not only have a positive, but also a negative impact.





Unfortunately, the link building techniques that you see through forums, social media, blogs, and even those used by SEO services are mostly those that have a bad impact.





The term is black hat.





Why so?





Because Google used to be smart in assessing the quality of backlinks.





As a result, people used to look for as many backlinks as possible in a way that was actually prohibited. Before 2012, this method could still be used.





Now that's not the case.





Google is now smarter in assessing backlinks. That is, if you use a prohibited technique then the risk of getting a penalty is VERY large.





That's why you have to be careful.Because articles from the 2012 era back still remain on the internet, you will often find black hat techniques taught everywhere. Even on paid courses!





So many beginners are trapped.





For information, the following are categorized as black hat ...





... don't do this link building technique:





  • Private blog network
  • 301 redirect
  • Guest blogs en masse on low quality websites
  • Submit articles to the & Press Release directory
  • Web 2.0 which only contains 1-2 posts
  • Buy backlinks (using backlink services)
  • Linkwheel, pyramid, and tiered link
  • Spam in the forum
  • Blog comment spam
  • Submit to mass social bookmarking




Confused? Do not worry.





You don't need to understand the terms above now.





The point is later when you meet the term, you understand that everything is categorized as black hat.





Those who don't believe, this is a quote from Matt Cutts:





If the main strategy of your building link is to write comments on many websites to the point that most of the links you have are just comments, and no one else really gives you a link, then one day this can be categorized as a cunning strategy .

In a high level we have the right to take action against devious manipulation or strategy links that we feel are messing up rankings.





Then what is right?





Do you still remember the concept? Links must be  natural and quality .





Natural means given voluntarily or with permission from other website owners. Not the result of spam or automatic submission.





Quality means coming from an active website and good reputation.





Imagine this:





  1. You have quality websites & content
  2. You share this content with others
  3. They recommend your content through their website




See the difference.





In this scheme, other website owners recommend your articles of their own volition because they feel your content is worthy of recommendation.





That is what all major websites in the world do.





That is what will increase your website ranking ...





... and that's what you will learn now.





"If it's natural, it means it's hard?"





It's true ... when compared to black hat. So, with the right technique we can't get a lot of backlinks at once.





But try to think carefully. Which one do you choose:





  1. A little backlinks, ranking rises quickly, without risk
  2. Many backlinks, slowly rising rankings, high risk




Choose 1 (white hat) or 2 (black hat)?





As a person who wants to build a serious business for the long term, choice number 1 must be far more attractive.





Besides, we only need a little backlink.





For easy to medium competition, usually only need ONE backlink with the method below to reach the first page.





One backlink to enter page one!





Do not believe?





The article you are currently reading is now ranked 1-3 for a number of key keywords such as "how to get backlinks", with very difficult competition.





Even though the backlink is only 1 (based on Moz).





One more:





Page-1-of-3-backlink




By using the technique that I will teach the following, the article can get rank 5 only from 3 backlinks. Even though the competition is very high.





14 Strategies to get quality backlinks





Please contek the way I did to get a similar result like the screenshot above.





As explained earlier:





Getting a backlink like this is a little more difficult, but you don't need much and your website will be 100% safe from the risk of penalties.





Remember, the strategy below does not immediately  generate backlinks, unlike writing blog comments or forum spam.





There are preparations that you have to do beforehand.





But the benefits are enormous when successful.





1. Provide quality content as a foundation





All SEO practitioners must agree, it is impossible to get quality backlinks without having quality content.





Return to the concept:





Backlink is a recommendation.





Logically, no one would want to recommend bad content. Yes, why do you also share bad content. Yes, right?





Not only that…





Google can assess whether your content is quality or not.





Yes, even though Google is just a machine.





Assessing the quality of content is easy. For example, one of the characteristics of non-quality content: visitors don't read for long.





Just look for yourself on Google, it is impossible that there are articles that are not quality on page 1 (unless all of them are not qualified)





That's why content is the foundation of link building.





The point is this:





  • Quality content can enter page 1 with a little backlink
  • Quality content, impossible, even though there are many backlinks




Simply like that.





The 13 link building techniques below also need quality content. Then you must have, at least 1.





Ah, from the past the qualities were ...





... indeed what does quality content mean?





Briefly, the features are like this:





  1. Its contents are far better than other similar content
  2. The topic was sought after by certain enthusiastic circles
  3. Complete the problems faced by many people
  4. Attractively presented so that it is easy to enjoy




Fortunately, I have 3 guidelines for you:









3 of these articles will help you create quality content.





Now, take  3-7 days to make 1 quality content.





Serious! Continue down if you feel you have at least 1.





2. "Request" to other website owners





Silly right?





Anyone who wants to give backlinks ?? "





Surely we will not immediately ask for it.





First, you must understand that voluntary backlinks from other active websites are the best types of backlinks. 1 backlink only, direct ranking skyrocketed.





But they will not give you backlinks ...





... if the content is not quality.





So, the first key is the quality of content.





Now ... try to choose one of the content that you have created. Think, "Is there anyone who would like to recommend this content?"





"If you meet content like this on Facebook or Twitter, will you read it?"





That's the first.





The second…





... there are 2 reasons a website owner recommends an article:





  1. The contents are amazing (we discussed earlier)
  2. They know who you are




This second reason is very important.





This has been scientifically proven. If the people who need help are people we know, we will tend to be more willing to help.





So from that we have to start a good relationship.





The steps are as follows:





  1. Find some website owners on the same / similar topic to you. Ideally our target website is more popular and actively managed
  2. Find contacts and social networking accounts
  3. Give quality comments every time there are new articles, tweets and share their articles, try starting a conversation through social media, attach a link to their content
  4. Invite to chat, start building good relations with them




The most important thing is in the third stage.





Remember, we will establish relationships with people who are more successful.





Most likely they will ignore you who are nobody. Unless we have done good to them.





That's right?





If you want to get friends, then both parties must both benefit. It's not only you who is troubling them.





Establishing relationships with successful people is the fastest way to succeed. And the fastest way to establish relationships with other people is to help them first.





This technique is simple, but the benefits for the long term are extraordinary.





3. Broken link building





This is advanced technique from number 2.





The point is the same, we ask other people to give a link.





But thanks to one additional trick, the chances of success have increased dramatically.





Before continuing, first understanding:





Broken link means a link from a website page to another website that is dead. When clicked, the page no longer exists.





Because the domain has expired, has been mistyped, the article has been deleted, or another reason.





Well, in broken link building, we will look for broken links from other websites. Then we will help them improve the broken link by giving our website an alternative.





Like the following example:





Broken-link




+1 backlink!





Another example:





Website A has an article " how to lose weight ".





In the article there is a link to another site article about " healthy diet patterns ". Unfortunately the link cannot be accessed because of a broken link.





We can use this ...





Create 1 article whose topic is the same as the article on the broken link. Make sure your article is better than the original article.





To check the contents of the broken link, use the  Wayback Machine .





Then contact the website owner, informing them that there is a broken link on the page and offer your content instead.





Because we have good intentions, the chances of success are high.





4. Resource link building





When traveling on the internet, you must have seen an article that looks like this:





"5 of the best fashion blogs in Indonesia", "7 Indonesian travel bloggers", "10 outbound games in Bogor", and the like.





Result-travel-blogger




Most likely there are already many bloggers who write similar articles on the same topic as your website or business.





These articles have already accommodated many links to other websites, 1 additional link should not be a problem.





They will be grateful because you added their collection.





Do this to get a backlink:





Contact the website owner if your website category matches the article.





Inform that you have a similar blog, then ask them to see, check, and add your website to the list.





Give a brief explanation if it is really needed to simplify their work.





More about resource link building is in this guide to 14 SEO techniques .





5. Backlink peeping and competitor's strategies





Is a favorite technique of many SEO practitioners.





You can see your competitors' backlinks using Open Site Explorer , Ahrefs ,  Majestic SEO , OpenLinkProfiler , or SEO Spy Glass services .





From the tool above, you will get a list of backlinks owned by a website.





Usually there are several backlinks that you can emulate.





For example, from the results displayed there are those coming from certain blogs, websites, or forums, then you can also participate or try to get a link on the same website.





This technique has enormous potential.





You who were previously "blind" can now know why other websites can succeed.





But be careful with spam type links, avoid websites that are of low quality if you don't want to get risk.





6. A website directory that is clean of spam





Be careful, websites in the form of directories can have negative consequences.





There are website directories you should avoid.





Characteristics:





Directories with bad topics are too diverse, without selection selection, there is no visitor activity, and most of the websites listed there are also unclear in quality.





At first glance we can know bad directories.





Conversely, a good directory is a tightly moderated directory so that the websites listed there are also qualified and have the right topics.





If you find a directory like this, register your website.





Usually a good directory is a business directory. You who have a business website, this is the easiest way to get a backlink that is pretty good quality.





Again, remember:





Don't submit to directory websites whose reputation is unclear.





7. Guest blogging to get traffic





This is the best and easiest way to get traffic to new websites and to increase ranking on Google.





So every time someone asks about backlinks / traffic, I always recommend guest blogging.





The reason:





When it was new, no one knew anyone about your website. Even if you make 100 articles on your own website, it's still quiet.





There is one rule of success in marketing: getting into a crowded place.





In other words, websites that have many visitors.





After guest blogging, visitors from the website will get to know your website. They will be visitors on your website.





See for yourself the results:





Result-guest-blogging-from-1-post




Yellow colored is the result of 1x guest blogging.





1 post, 600 visitors, in 1 day!





Not only that:





From guest blogging, we get quality backlinks. So that our website ranking will go up immediately.





Ranking-results-guest-blogging




And the good thing is, this technique is equally beneficial for both parties. So that's why many bloggers receive guest posts, as long as the articles are quality.





But be careful:





Not all guest posts have a positive impact.





At the end of 2014, Google stated that guest post links from any blog could cause penalties.





Especially if it comes from websites created only to accommodate guest posts. Or the website that sells guest posts





Guest posts like this are prohibited :





Guest-post-paid




They sell guest post services.





Because Google prohibits the use of paid links like this, then you will potentially get a penalty.





Don't believe even though they say  high quality .





Instead:





If indeed the blog has a good reputation and you get a guest post with permission from the blog owner without reward, it doesn't matter.





Not only the link, you will get a stream of visitors.





To find a website that accepts guest bloggers with certain topics, use this keyword to do a search on Google (without quotes):





  • "Topic" guest post
  • guest blogger "Topic"
  • "Topic" guest blog
  • guest post "Topic"
  • "Topic" write for us




For example: " guest blog business opportunity ".





After meeting, contact the blog owner via email.





There are also those who do not include that they receive guest blogs, there's nothing wrong with directly contacting the website owner even though they don't say anything about guest bloggers.





To get started, collect 5-10 websites with topics similar to yours then ask one by one.





The characteristics of a good website for guest blogs





  • It's quite old, more than 1 year
  • The topic is relevant to your website
  • The traffic is quite high, it can be checked on Alexa or SimilarWeb
  • The reader is enthusiastic, can be seen from comments or social accounts
  • The design is not messy and the content is heavy




8. Fishing feeling with ego bait content 





I am confused to translate the term  ego bait into Indonesian because there is no right term.





This technique utilizes human nature.





The way is by discussing about someone / business / organization in the content that we make.





Hopefully they will realize the 'bait' from you, feel happy / proud, then promote your content on the website in the form of links and mentions on social media.





There are several examples of the application of the ego stanza:





  • Make content in the form of a list of website collections, for example "20 best health blogs in Indonesia"
  • Make the best content list of articles on a topic
  • Discuss specifics about success / stories of certain people in one article




Examples of fairly successful egobait, for example, are  blogging tips from the best bloggers in Indonesia . The article received 1,300 shares and several bloggers I interviewed posted links to the article on their blog.





Link-egobait




Another example,





I used to make an "SEO quiz" where visitors of this website could test their understanding of SEO science. Those who pass the test will get a badge like this:





quiz-seo




When they put the badge on the website with the link provided, I got a backlink.





Make sure your content is positive, quality, and / or beneficial to others. By fulfilling these criteria, you can make effective egobait.





If you want to create articles or content that contains ego stanzas, take advantage of the 6 trigger elements of this popularity .





9. Fishing attention with bait link content 





The term is similar to the ego stanza, but the meaning is different.





Like the explanation above, with the ego bait means that we provoke feelings (happy / proud) from other people.





Link bait is a bit different:





Link bait means that we create content in any form that can attract the attention of many people at once so that the potential for getting backlinks becomes high.





There are several forms of application of bait links:





  • Controversial articles that have become the talk of many people
  • Interactive content that is useful or entertaining, for example calculators, games, or quizzes
  • Articles which are explanations or opinions from a popular news
  • Contest
  • A very complete guide so people will remember the guide every time the topic is discussed
  • Presentation of data from analysis or research results




Here is one of the link bait pages on the GuideIM website:





13. Get links from  brand mention





This is the most effective technique for getting backlinks from many websites if you already have a "name".





It's easy:





For example, you have a brand or website called "BukaBaju".





Most likely the name of your website is already known by several people, and there are several websites that mention that name. This we call brand mention .





But not an active link. (can't be clicked)





In other words, it is only text.





We can contact them to change the text into an active link, or backlink.





The chances of success are very high ... those who have volunteered to discuss about you on the content certainly won't mind changing it to a link.





Then, how do you find this brand mention?





There are several tools:





  1. Fresh Web Explorer
  2. Google Alerts
  3. TalkWalker Alerts
  4. Mentions  (free 250 mentions per month)




With one of the 4 tools above, you can get e-mails whenever someone on the internet mentions your brand.





I will show you how to use Mentions.





First, of course, create an account as usual.





Then after logging in, click the "Create New Alert" button on the left.





(The appearance of the website might be a little different)





Choose the one you want to monitor, because I want to monitor the guidim so I choose "your company". If you want to monitor your own name, choose "you" ... so for the others.





The page  contains online marketing guidelines in various fields, and the presentation is different from all other content on the same topic.





As a result, until now the page is the page that gets the most backlinks on this site.





10. Take advantage of  content sharing platform





Social bookmarking is one of the content sharing platforms that is often targeted by new website owners. But there are still other types of content sharing platforms such as:





  1. SlideShare - presentation content
  2. YouTube & Vimeo - video
  3. Medium - article
  4. Kompasiana - article, Indonesia
  5. Lintas.me , VIVAlog - social bookmarking, Indonesia
  6. Reddit - social bookmarking




Some of the websites above are nofollow ...





... they already have their own audience base, we can "hitchhike" to immediately get traffic.





Absolutely no loss.





Although it may not benefit SEO directly but it is a very effective medium for promoting content. Apart from being a link, you will get visitors.





Be careful, using this technique can have good or bad effects.





... depending on the response of others.





If your content there gets a good response from users, for example in the form of comments, likes, or sharing, then your link is classified as a quality backlink.





Whereas if it is the opposite, it might even not be indexed.





Therefore do not spam.





Posting spam on these sites usually sinks immediately because there will be no people interested.





It's better to send 1 quality content than 1000 spam content.





11. Create potentially viral content





If you are a person who is creative in making pictures, videos, or music, try making it potentially viral.





Popular content will get an explosion of visitors, the number of shares to social media has increased dramatically, and of course you will get a backlink.





Often 1 viral content is enough to make a website popular.





Infographics are one form of content that is easier to viral than ordinary articles.





Make sure your website is social media-friendly by using interesting images / photos, installing sharing buttons, and using Meta Open Graph and Twitter cards.





You can use these 6 elements of popularity to create viral content.





12. Do forum marketing, not a spamming forum





For a website owner who is obsessed with finding backlinks, forums are usually used as a place for spam.





That's the wrong way.





The forum is basically a forum for people who want to learn.





If one of your content can help their learning process, take advantage of this opportunity to promote the website.





In addition to getting backlinks and visitors, your website's reputation will also be built.





Beware: this is forum marketing, not a spamming forum.





So don't promote your website directly.





Do this:





  1. Find forums that fit your main topic
  2. Create a serious account, complete the data including photos / avatars
  3. Answer each question from forum members with complete answers, for them no need to read the answers from others
  4. Repeat for several days until the forum members know you
  5. After this, then you can start putting website links from time to time




Many websites that are already popular used the forums and community sites when they introduced their website.





Because indeed the forum is the easiest promotion place.





However, don't let your site get a bad mark from community sites because the impact will be felt permanently.





Mention-your-company




Enter your website name, click "advanced settings".





Mention-company-name




Enter another version of your website name, for example "IM Guide" (there are spaces). If it's not there, click next.





Mention-advanced-settings




Next select sources and languages. Don't forget the Indonesian / Malay check for Indonesian-language websites.





Mention-source-and-language




If you get lots of Tweets for your account, it's best to disable the source from Twitter. This is because the free version of Mention only gives 250 mentions per month.





Then you can also connect your FB and Twitter accounts so that mentions to those accounts are included.





Mentions-social accounts




Click finish ... complete.





Next you will get an email every time there is a mention for your name / brand.





Mention-link-from-other websites




If there are mentions without links, contact the owner of the website and politely ask to change the text into an active link.





14. Using SEO services, but ...





Why , I told you not to buy links and not use backlink services?





Indeed, most who claim to be "SEO services" only sell backlinks.





The severity of this backlink is of poor quality and is obtained with spam.





Here are the facts:





All backlink sellers are aware that their link has the potential to carry a risk of penalty. But they will not tell you the risk because you will reduce their sales.





So be careful with backlink services that provide lots of backlinks at the same time unnaturally.





But there are also serious SEO services ...





These SEO services usually do not sell tens, hundreds, or thousands of backlinks but overall optimization ranging from online marketing and publication, content creation, and page structure optimization.





In other words, don't look for SEO services but inbound marketing  or content marketing services .





They don't give you backlinks, but make your website ready to receive backlinks. Even more than that (because it includes marketing).Tip:  if your website is purely a blog, SEO services are not really needed. Those who need services like this are usually e-commerce, web products / service sales, startups, and web-based applications.





Ensure the quality of backlinks





Now you understand the basics of installing and getting backlinks.





But there are still many derivative techniques that are not specifically mentioned.





If you find another method that is not written, all you have to do first is to ensure its quality.





This is the backlink quality indicator:





  1. Relevance to the topic of your website
  2. Reputation of websites where backlinks are installed
  3. The nature of visitors on the website, whether active or passive
  4. The website was hit by a penalty or not and if there is a potential penalty
  5. The similarity of the language used




Besides these 5 things, avoid installing backlinks on a website if:





  1. The website owner invites to exchange direct links
  2. Must pay
  3. There are content whose categories are prohibited (eg pornography)
  4. Direct links appear automatically without selection (for directories)




Finally for this chapter, consider the following tips to ensure the quality of the backlinks that you build:





  1. Build links to articles / content, not the homepage
  2. Use anchors that range from website names, keywords, common phrases ("click here", "this website", etc.), and without anchors
  3. Use quality content for guest blogs and content sharing platforms
  4. Diversify the type of website, don't focus on 1 website or on 1 type of website






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