Competition Analysis to Know the Level of Keyword Difficulties in SEO


Competition-Analysis




Large websites usually don't care about keyword competition.





But for new websites, this is mandatory.





This is the reason:





New websites that are under the age of 3-6 months usually will not be able to get high rankings when competing with websites that age above that.





Because Google doesn't trust us yet.





For this reason we should look for keywords with low competition first, so that we get enough visitors without having to wait long.





That way, our reputation on Google will also be formed.





These are the steps you must do to analyze keyword competition in SEO.This is the third chapter of the keyword research guide series





... one thing you need to know





There is a misunderstanding that is always done by people who are new to SEO and keyword research.





Do not let you join in trapped.





If you have ever opened the Google Keyword Planner, you will definitely see a column called "Competition" like this picture:





Google-Keyword-Planner-competition




Watch out ...





... this has nothing to do with SEO.





Google Keyword Planner is a tool for AdWords. So the competition meant here is the difficulty level of AdWords advertising.





High shows that there are many ads in the keyword, while low means there are little or no ads.





Don't use it as a benchmark for SEO.





Okay, continue ...





1. Install MozBar or SEOQuake





When you want to know the difficulty level of a keyword, it means you have to know whether the websites on page 1 are big websites or not.





For that, we need this tool.





Just install one, not both:









I personally prefer MozBar to SEOQuake because the numbers shown are fewer than SEOQuake. Only numbers are important.





So if you want a simple one, choose MozBar ...





... if you want a very complete one, choose SEOQuake.





Both are free and we can use it to analyze keyword competition. No matter which you choose.





After installation, try searching Google.





You will see something like this, for MozBar:





MozBar1 Results-search-after-installation




And like this for SEOQuake:





Results-search-after-installation-SEOQuake




If not, try restarting the browser you are using, activate the newly installed extension, or click the corresponding button at the top right of the browser (Chrome).





If so, we continue.





There are MANY numbers and symbols in the search results. Especially in SEOQuake.





In order not to get dizzy, I will explain one by one.





2. See the PageRank (PR) or PA & DA numbers





Analysis of PR-PA-and-DA




Understanding first:





PageRank or PR is a number from 0-10 that shows how high the website's reputation is according to an algorithm made officially by Google. N / A shows that the website does not have PageRank.





But unfortunately the PR number is no longer updated.





PA (Page Authority) is a number made by Moz from 0-100 that shows how high the reputation of a website page is. Not official numbers from Google, but the algorithm is made to get close.





Whereas DA (Domain Authority) is similar to PA but for the entire domain. Not per page.





So the higher PR, PA, and DA, the more difficult the competition.





Conversely, keywords that produce websites with low PR, PA, and DA numbers are usually easy competition.





Usually, what is said to be "easy" is the PA and DA below 25.





But that's not enough ...





... we further analyze the other numbers.





3. See the number and quality of backlinks





Analysis-number-and-quality-backlinks




We know that backlinks are one of the biggest factors that affect website ranking in search engines.





Backlinks also affect the numbers of PA, DA, and PR.





Therefore, the more backlinks means the more difficult the competition.





This is for SEOQuake:





  • L: number of backlinks to that page
  • LD: the number of backlinks to the entire domain




And this is for MozBar, as in the picture above there are 2 parts:





  • Left: the number of pages that provide a backlink to that page
  • Right: the number of pages that provide a backlink to the entire domain




While RDs (root domains) means the number of domains that provide backlinks.





For example, at Detik.com there are 2 articles that provide links to two different pages at GuideIM.com. Then the numbers shown by MozBar are 1 on the left, 2 on the right, and 1 on RDs respectively.





But the amount is not enough.





In fact, many websites also use black hat SEO techniques so there are many backlinks and large PA / DA.





Therefore, click on the number to see the backlink.





If there are many, but it turns out that most of the topics are not related to the page, it could be relatively easy.





4. See the title and topic of the content





Relevance is number one.





That is, the match between what people are looking for through these keywords with the results displayed by Google.





As a search engine, Google definitely wants to show the right results.





But there are also keywords that are not yet relevant content.





Examples of this:





Keyword-and-results-irrelevant




If I see the keyword, I want to learn how to read the sun so I can know what time it is.





But look at the results ...





... there's only an understanding of the sundial, how to make a sundial, even how to determine the direction.





Not too relevant right?





If we create content in accordance with these keywords, even Wikipedia can we defeat in a matter of days.





5. Look directly at the quality of the content and website





Actually, this is the easiest and most accurate way.





Just like the number 4 above, we can do this without using any tools.





The logic is this:





Google will always try to display the website with the best content in the top position, because people will be satisfied if given the best content.





Therefore, the main key is quality.





To find out the quality of a website and its content, visit each one on the first page.





If it's not good, it's easy.





Even if the PA / DA is large and the backlinks are a lot, but if the content is bad then you can definitely be ranked 1.





So, this depends.





If you feel you can make content that is better than them, this keyword is easy. If you can't, it means it's hard.





Analyze lots of keywords at once





If you follow the steps in the previous chapter in the keyword research guide, you will have hundreds or even thousands of keywords.





Therefore, it would be a hassle to analyze one by one.





Therefore, use  Term Explorer .





Although not 100% accurate, we can use the Term Explorer as a reference to eliminate keywords that are too difficult.





Like this:





Term-Explorer-Results




The scale is from 1-10.





From this one click we have got 2 keywords with very easy competition (although one of them is not feasible).





In addition to analyzing competition, Term Explorer can also be used to find new keywords and search volumes per month. Like the Google Keyword Planner.





If you want to try, please register the free version.





That's all the steps we can do to analyze keyword competition. Next, we will discuss more about the Keyword Long Tail.





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