Stages of Finding the Right Keyword by Using Google Keyword Planner andOther Tools


We want our website to get rank 1 on Google.

But not for just any keyword.

Not only to get visitors ...

But so that we get visitors who are right on target. Who are willing to buy and use the products / services we offer.

For that, you must understand how to find the right keywords.

I emphasize again ... the right keywords.

Watch Out.

In order to get good keywords, we can't just use Google Keyword Planner.

There are a few more steps that you have to do so that your website's keyword strategy is perfect.

Everything is explained in this guide.This is the second chapter of the keyword research guide series

The reason why Google Keyword Planner is not enough

If you have read this introductory chapter , you certainly still remember that there are 3 fatal errors in keyword research.

Google Keyword Planner is the third cause of error ...

... mistakes that are passed down and taught.

That is using keywords that are too similar .

Like this:
Primary-keyword derivatives

See the similarity of all the keywords above

Believe it or not, this can cause your website to get a penalty.


Google Keyword Planner is not a keyword research tool, but for Google AdWords users (Google PPC advertising service).

The results released do not vary.

If you only rely on the Google Keyword Planner, the content you create will also not vary.

That's why this tool is not good for looking for keywords.

Please do the following steps to do keyword searches in the right way.

The Right Way to Search for Keywords

1. Get some initial ideas from the main keywords

You currently only have one keyword, namely your own category / industry website. For example a website that sells airplane tickets is roughly the keyword "sell plane tickets".

This one alone is not enough.

If you enter one of these keywords in a tool such as Google Keyword Planner, then you make a mistake like the one above.

Therefore, this is what we do:

Think of some keywords related to the main keyword, then separate it based on the search intent .

(Read  the previous chapter  if you don't understand the search intent)

For example, for websites that sell airplane tickets:


In the example, I was only looking for less than 10 keywords per intent. In practice later, you should look for far more than this.

More is better.

Pay attention especially in the "informational" section. These keywords are not about airplane tickets (main keywords), but the relationship is still very close.

When someone visits your website through keyword informational, they may not immediately buy ...

... but next time they need it, they will come to you.

Therefore, informational keywords are useful for getting buyers in the long run.

The value is low but very useful.

If you are confused in finding the idea, try to answer the following questions:


  • the problems that your target market has?
  • What makes them interested in buying your product / service?
  • Problems solved through your product / service?
  • What other things do they want to know besides your product?

Commercial investigation:

  • What were their considerations before making a choice?
  • What information are they looking for before buying? (specs, benefits, price)
  • How do they compare similar products? (best, vs, review)
  • Are there adjectives that describe your product / service? (cheap, quality, blue, red)


  • Imagine you want to buy your product online, what would you look for from Google?
  • Do you provide discounts, free, and the like?

In the table picture there are keywords that have not been complete sentences (for example: the best tourist destinations on). Now we will explore the full version in the second step.

2. Dig additional keywords in

You must have seen something like this:


This is called Google AutoComplete.

Google will automatically complete the keywords that you write when searching.

This is what we use to explore keywords.

The problem is, if you search one by one will be very long ... we must write "tourist attractions in a", "tourist attractions in b", "tourist attractions in c", to Z.

Luckily there is is a tool that functions to get keywords derived from the main keywords that you enter based on Google Suggest.

This tool automatically searches repeatedly for you.

It's easy ...

... enter the keyword into the column provided:


Don't forget to set the country and language.

After that press the magnifying glass button.

The result is like this:


400 keywords in an instant of 1 keyword!

Next, click the "Copy All" button on the top right. Then paste (CTRL + V) in notepad, Excel, or anything else up to you.

Repeat for all the keywords.

Finally, combine all keywords in the same intent into the same notepad.

3. Get search volume on the Google Keyword Planner

Then armed with a keyword from we go to GKP . Please create an account first if you are the first time.

After that, click on the second option from the menu.


Paste the keyword that you copied earlier. Don't forget to change the country and language.
Click the "Get search volume" button.

You will be shown search volume per month for each keyword.

After that, download in Excel CSV or save to Google Drive if you use Google Sheets.

After all keywords are entered, you should have 3 spreadsheets files for each intent.

Save these three files for the next chapter.

Another tool for keyword research

Up to this point, our keyword search phase has been completed, but there are several tools that you might need to know to simplify the research process.

The following tools will simplify your keyword research process.

1. SEMRush - snooping on keywords from other websites

The search phase for this keyword is actually not difficult.

But many people are stuck on stage 1 (think of derived keywords). The reason is because they don't know what keywords to use.

In addition, many are wrong.

I often receive emails from PIM readers who ask for corrections and suggestions regarding the list of keywords they make. Many things are wrong.

This is where SEMrush can help you.

By using SEMRush, you can "peek" at high-value keywords from your rival websites.

Your rivals are struggling to do research. We, just have a peek.

The method is very easy:

Enter your rival's website address.


After that scroll down to this section:


So that the keyword is more complete, click the "View full report" button.


See on the far left.

These are the keywords that we can use.

In just one click we can already get thousands of high-value keywords.

There is more…

From the previous page, we can see our other rival websites:


This data is very useful ...

If we analyze this website address again at SEMRush, then we will get more and more high-value keywords.

Thus, your keyword research process will be many times easier.


2. Long Tail Pro - look for valuable hidden keywords

I explain briefly about  long tail keyword :

In essence, long tail keywords are long keywords with a much lower level of competition than short tail keywords. (more details will be explained in chapter 4)

So what?

For new websites, we cannot go directly to page 1 if we target keywords with high competition. It took months.

Therefore we need long tail keyword.

By targeting long tail keywords, we can quickly enter page 1 even without backlinks at all ...

... because of low competition.

After many people enter the first page and get many visitors, Google will consider our website reliable.

Next, we can get a ranking for more difficult keywords.

That's the strategy that I use on the PanduanIM blog.

To find long tail keywords that have high search volume and low competition, we need this Long Tail Pro to make it easier.

Like this:


Then, click on one of the keywords to see the competition:


It turns out the competition is small, only 24 out of 100 (top right).

So from that article in my guide I made it to target those keywords.

The results can be seen in the picture, ranking 1.

Thanks to this strategy, not long after the article got ranked 1 for much larger keywords (60 thousand searches per month):

Get a big-ranking-1-for-keyword

It all starts with a long tail keyword.


3. Term Explorer - analyze multiple keywords at once

Its basic function is similar to Long Tail Pro, which is to search for keywords and analyze competition.

The difference:

Term Explorer is web-based, while Long Tail Pro is desktop software. Long Tail Pro is paid once in a lifetime, Term Explorer per month.

Because the features are similar, I will not explain again.

This is a screenshot of the keywords obtained from Term Explorer:

Keyword-results-analysis of-TermExplorer

Because it's web-based, Term Explorer is better for those of you who have a slow internet connection. The server is the one who analyzes, not your computer.


4. MozBar or SEOQuake - for those who prefer manual

These two tools are browser extensions for Chrome and Firefox.

Both are free and the features are almost the same.

MozBar and SEOQuake will display data such as the number of backlinks, Page Authority, Domain Authority, etc. when we do a search on Google.


This can be used to find good keywords ...

... but it's not automatic, because you have to do a search one by one on Google.

Before we go into the next chapter on analyzing keyword competition, it's a good idea to install one from MozBar and SEOQuake. Even better if you use SEMRush, Pro Long Tail, or Term Explorer.

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