Study Online Business - How to Start a Business from A to Z


Online business is getting hotter, people say.

Therefore, after reading this guide series you will understand the step-by-step steps you must take to start your first online business.

Let's start.

Online Business Guide Material
Just like offline, online businesses are not just one type. There are several branches or paths that you can take.

I suggest you choose only one, then read until it's finished. This is because each guide above is quite long so it is difficult to complete everything at once.

Confuse to choose? Continue reading this article.

Understand the principles of online business

What I want to emphasize: an online business is the same as an offline business.

The principle is the same …

… provide products / services, then make others come to us.

The way it works is the same.

Therefore, do not feel that this is foreign knowledge.

Also be careful if someone offers a magic business that generates hundreds of millions of rupiah in an instant … usually fraud.

If it's offline, it's impossible, online.

There is only one thing that distinguishes offine business from online:

In offline, we open stores, offices, restaurants, stalls, and the like. As for running an online business, we create a website.

Products / services sold can also be different …

… if the offline business is generally a physical product. Whereas in online business we can also sell digital products, in the form of files on a computer without physical form.

Again, this is the principle:

Don't feel this foreign, how to work online and offline exactly
Be careful of the "magic business" that offers tantalizing income in an instant

Choose online or offline? This is the consideration

So you already understand the similarities and some of the differences.

That's not all.

Although the process is the same, but because the media is different, of course there are certain considerations before starting.

Not everyone fits in with an online business …

… it could be that after reading the following you would prefer to run an offline business.

It's good to run an online business:

The system runs automatically when it has been built
Market potential is greater than offline
It can start with a lower effort and cost
Not bound by time and place
Compared to offline businesses in the exact same model, the income is relatively larger
I guess that.

The following is actually not a shortage of online businesses, but things that usually make people disappointed with online business:

The process is the same as an offline business: making, marketing, and selling products
Although it's not a problem for you internet & computer hobby, but you who are very clueless about it might be a little problematic
Many give up too soon (because they want instant income)
You still need to work seriously, online business is not magic that can make money while sleeping
Not passive income
From now on you will hear a lot of foreign terms.

It's not difficult, but unfortunately I often meet people who haven't given up because they don't understand the language.

If you want to succeed in an online business, don't give up immediately when you hear words / sentences that are difficult to understand. Search on Google to understand the meaning.

Some popular online business models

There are 5 types of business models that are most often run online.

Of course these five models are not all, but usually other online business models are derivatives or branches of one of them.

Now we will discuss one by one …

… so that you are not confused when entering the main material.

In addition to the explanation for each type, I will also discuss whether the model suits you or not.

1. Selling products / services online

This is the easiest, everyone must understand.

The difference with an offline business, you will sell products / services through the website. Can be from your own website, social media, or online markets such as Tokopedia, BukaLapak, etc.

Because this is clear, I will not talk at length.

This business model is suitable for you who:

  • Already know the products / services to be sold
  • Already have an offline business, want to "expand" into the online world
  • Do not have large capital, or no capital at all
  • Need direct income

2. Become a publisher of advertisements

Never wonder, why on the internet are there many blogs and websites that provide information for free?

Because they put up advertisements.

There is one of the largest ad networks, owned by Google, called AdSense. That is often used by website owners.

The process is like this:

We first create a website that provides information or as a community forum, then we invite other people to come to the website.

After the website is popular, we register on Google AdSense.

If accepted, we get a code that can be copied and pasted into the website.

After that, the ad will appear automatically.

Every time a visitor clicks on the ad that we install, we get a commission. The commission varies between $ 0.01 to $ 5 (even more) per click.

This business model is suitable for you who:

  • Want semi-passive income
  • Want to run a potentially big side business
  • Like writing
  • Not needing fast income

The most commonly used type of website is blog …

… so to be a successful publisher, you must love writing.

3. Make a subscription service

This business model can be in various forms, the similarity is in the payment system: subscription.

So, customers pay a monthly or annual routine.

Here are some examples of the form:

  • Blog with premium content
  • Forum with paid membership
  • Paid software / app
  • Courses, consulting, subscription services
  • Digital magazine
  • Product subscription (example)

This subscription service business model will be increasingly popular in the future. Even now software / app-based businesses almost all have a subscription system.

This business model is suitable for you who:

Have or can make your own product, or …
… can provide added value from existing products
Need stable direct incom.

4. Referral / CPA / Affiliate marketing

Affiliate marketing is a business model where we promote other people's products, then we get a commission every time it is sold.

Often also called referral marketing or CPA marketing.

Besides advertising, this is the most popular among bloggers.

The reason is because their income (far) is higher than advertising and they don't have to bother making products.

This online business model is suitable for you who:

  • Want semi-passive income
  • Not needing fast money
  • Don't have big capital to start

Most people who start doing affiliate marketing usually rely on blogs, so learn how to create and develop blogs.

Build a startup

5. Startup? What is that?

This is the understanding:

Startup is a new business built with a completely new model and work process, not copying any business that has ever existed before.

The new shape … has never been there.

So for example you start a business in the form of an online store that sells batik clothes, it's not a startup. Because the model is common.

But if you make an app to book a motorcycle taxi from a smartphone, this is a startup. Go-jek.

Because it had never been in Indonesia before, right?

I can't explain more about startup, because the concept is like that: it's different.

What is clear is that currently the startup industry in Indonesia is warm. Every week there are dozens of digital startups that appear.

This business model is suitable for you who:

  • Like to innovate and accept new challenges
  • Want to make something big, even change the world

Even though startups can generally be started without capital and don't get immediate income, you will need investors who want to fund.

Those are the 5 most popular online business models today.


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