What is SEO?


If you have searched websites on Google, Yahoo !, Bing, or other search engines, you will see a list of websites that are relevant to your search.

Search engines sort the search results not randomly, but based on the level of relevance and quality of the website.

There are many factors used by search engines to determine these two factors. This is the background of SEO.

SEO or Search Engine Optimization are efforts to optimize websites for search engines to get better rankings in search results.

Search engines use certain algorithms to sort websites based on rankings.

By practicing SEO, it means we adjust our website to be friendly with the algorithm.

Why is SEO important for websites?

Since search engines like Google, almost everyone searches for information online through search engines.


From data published by Google, websites that rank first to third get cumulative total clicks of more than 50%.

The first rank alone gets more than 20%.

This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.

More than that, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the biggest conversion rate.

SEO is part of inbound marketing which is a modern marketing technique in the digital era.

Inbound marketing, including SEO, is the least costly marketing method compared to traditional marketing techniques.

The basic concept of SEO

Google (and other search engines) is a product. They want other people to be satisfied using their services.

Users want the best relevant website with search to appear on the first page. That's why search engines always want to display the best results for each keyword that the user enters.

So the core of SEO is to make your website the best for the keywords that you want.

Okay ... be the best. But in what respect?

  1. Content presented
  2. Structure and navigation
  3. User Experience (User Experience / UX)
  4. Popularity

In this series of SEO guides we will learn how you can be the best than your rivals.

Can my website be successful without SEO?


By paying attention to the basic concepts of SEO above, you really don't need to bother thinking about SEO. Not infrequently people who have websites that are popular without understanding SEO.

This is because search engines are now smart in assuming page structure and website quality.

SEO is currently in practice more dominant as a marketing business than technical.


It's possible your website still needs a little more effort from you to succeed. In addition, by knowing your SEO techniques, you understand how to make a successful website.

Can I do SEO myself?

There are many people or companies that offer SEO services, but actually you can do SEO yourself without using services.

With the various SEO guides provided free on the internet (including this guide), you can learn self-taught and apply it yourself.

You can save millions of dollars by doing your own optimization.

For information websites that are simple in structure, you will most likely not need to use SEO services and simply rely on this guide.

But if your website has a complex structure such as an online store or web-app, there is a possibility that you need SEO services to simplify the structure to be friendly to search engines.

What should I learn?

There are several main components in SEO, these components will determine how well your website is SEO. This component also determines the ranking sequence in search engine results.

In short, this is what you need to learn to master SEO.

  1. Optimize website pages
  2. Research keywords ( keyword research )
  3. Analyze competition
  4. Create optimized content
  5. Build popularity, links and reputation
  6. Auditing SEO performance

You can learn these six core through the following chapters.


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